What is AI & Machine Learning?

Why is AI & Machine Learning important?

The volume, velocity, variety and veracity of data is constantly growing, allowing for more sophisticated and accurate predictive modelling and other analysis. Data-driven decisions increasingly make the difference between keeping up with competition or falling further behind. Machine learning, and AI more broadly, can be the key to unlocking the value of corporate and customer data and enacting decisions that keep a company ahead of the competition.

Supervised learning in sales

A customer lifetime value that we mentioned before is usually measured in the net profit this customer brings to a company in the longer run. If you’ve been tracking most of your customers and accurately documenting their in-funnel and further purchase behaviour, you have enough data to make predictions about most budding customers early and target sales efforts toward them. The more data, typically the more accurate your predictions will be.

Unsupervised learning in marketing

Without customer insights, your marketing and ad creation efforts would be solely based on guessing. Machine learning for brands, specifically unsupervised, is essential to organizing data into groups based on what a customer is like and what they interact with, as well as figuring out how to interact and further your relationship with them.